A portfolio can only be kept carefully if it is kept small. Here is where we have drawn that line, and why.
We are asked, regularly, whether we plan to grow. The honest answer is: deliberately slowly, and only when the addition does not compromise the homes we already manage.
The constraint is not capacity. It is attention. Every home we manage has a caretaker who can walk it on twenty minutes notice, a guest experience team member who knows its quirks (the third guest bedroom runs warm, the French press is in the second drawer), and an owner who trusts us with something irreplaceable. That trust is earned and maintained at close range. It does not scale automatically.
There is a model in this industry built on volume — sixty homes, two hundred homes, a thousand. That model requires standardizing every process until the home is a unit and the guest is a booking. We have nothing against that model. It is simply not what we are doing.
What we are doing instead: a small collection, kept to a standard that requires knowing each home well enough that a returning guest feels it. We turn away properties that do not fit the collection, and we are honest with owners when their expectations exceed what we can deliver at our scale. This has cost us revenue. It has also, we think, kept us in business.
Written by Sarah Tenmile. Published on April 22, 2026.
